“The Cloud” Distracts the Distractable

Designed by Troika, “The Cloud” is a digital sculpture that floats high in British Airway’s Heathrow Terminal 5, in the entrance to their luxury lounge. As you can tell from the video (below), it is a big cloud-like shape (hence, the name) that has 4,638 rotating dots (in case you couldn’t tell from the […]