Jelly Beans are candy. As far as I know, athletes generally try and avoid foods such as jelly beans because they are unhealthy. Jelly Belly has tried to find a way around this negative connotation among the athlete demographic by adding caffeine to their beans and rebranding them as “SportBeans”. I think that Jelly Belly might actually be on to something here. If adding caffeine to something makes it “Sport”, then I think a lot of other companies could use the same ploy to reach a new demographic. Krispy Kreme should try something similar… just think about it. Throw some stimulants into a glazed doughnut and *BAM*: SportDoughnut. Taco Bell could have a field day with this idea, too. Throw some ephedra and guarana in to their Nachos Supreme, and say hello to the jitteriest nachos you’ve ever seen: The HyperMega SportNachos *For an active livestyle*. I’d definitely give that product a try if I wasn’t too busy drinking caffeinated breath spray and giving myself a shower shock enema.
SportBeans: Caffinated Jelly Beans for Athletes?
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