SportBeans: Caffinated Jelly Beans for Athletes?

Jelly Beans are candy.  As far as I know, athletes generally try and avoid foods such as jelly beans because they are unhealthy.  Jelly Belly has tried to find a way around this negative connotation among the athlete demographic by adding caffeine to their beans and rebranding them as “SportBeans”.  I think that Jelly Belly might actually be on to something here.  If adding caffeine to something makes it “Sport”, then I think a lot of other companies could use the same ploy to reach a new demographic.  Krispy Kreme should try something similar… just think about it.  Throw some stimulants into a glazed doughnut and *BAM*: SportDoughnut.  Taco Bell could have a field day with this idea, too.  Throw some ephedra and guarana in to their Nachos Supreme, and say hello to the jitteriest nachos you’ve ever seen: The HyperMega SportNachos *For an active livestyle*.  I’d definitely give that product a try if I wasn’t too busy drinking caffeinated breath spray and giving myself a shower shock enema.